Sharing the Benefits of Data Mining at the Olsen Thielen Technologies Summit

Earlier this month ProWorks was invited to attended and contribute to the 4th Annual Olsen Thielen Technologies Summit and Year End 2006 in St. Paul, Minnesota. About a hundred local area businesses attended the two-day Summit to learn how Olsen Thielen Technologies and the Microsoft Dynamics line of business solutions can help drive their success.

Olsen Thielen Technologies (OTT) is a progressive information technology consulting company that provides a wide array of products and services for small to mid-market businesses in the Upper Midwest. Their services include implementing solutions that extend from front office CRM to back office operational applications. OTT is a Microsoft Gold Certified Partner with competencies in Microsoft Business Solutions and Networking Infrastructure technologies.

Jason Prothero and I were pleased to present at two of the Microsoft CRM educational sessions alongside Gretchen Mann, CRM Practice Manager and Tad Thompson, Senior CRM Consultant with the OTT Microsoft Dynamics CRM team. We concentrated on educating the audience about SQL Server Analysis Services 2005, it's data mining capabilities and how data mining is able to positively impact regular business processes and daily tasks.

View ProWorks OTT Summit PowerPoint Slide Deck

A common theme throughout the CRM sessions was the importance of utilizing CRM to empower employees and drive businesses forward. ProWorks could not support this message more. As Gretchen Mann pointed out during her presentation, simply storing information within CRM can be compared to throwing the information into a waste basket. Businesses are impacted when that information is transformed into actionable insight through data mining.

Thank you to the great folks at Olsen Thielen Technologies for allowing us help spread the message of CRM and data mining.